Packaging is a critical element in the delivery process, not only is it the protective layer for your products, it is a key touchpoint for branding and customer satisfaction.
The requirements for ecommerce and retail packaging are very different.
Ecommerce packages will have more physical handling. They have to stand up to longer distance transportation, often along with other loose packages. Ecommerce packages will also be exposed to a variety of environmental conditions such as weather elements. Final delivery could be along rural paths, tracks, driveways, and packages can be left in sheds, doorways etc.
The packaging focus has to be functionality and durability – your products must arrive in perfect condition regardless of the journey.
Sturdy corrugated boxes, void fillers and inserts such as air cushions or paper stuffing will protect goods from impact and movement damage during transit.
Retail packaging prioritises aesthetics and easy handling for store environments. The protection required is much less, packaging is designed to be eye catching and stand out on the shelves.
Branding can be emphasised, lightweight materials, unique structural designs and bold colours work well. These packages would not withstand the physical demands of ecommerce shipping.
The power of custom packaging
In both channels packaging is an integral part of the customer experience. Branding is crucial, a thoughtfully designed package makes your product feel special, increasing the likelihood of repeat purchases. For returning customers, unique packaging adds an element of excitement, making each package feel like a gift rather than just another delivery.
Have you considered incorporating custom packaging into your orders?
You can elevate your brand with ever order. If not, you might be missing a valuable opportunity to enhance customer loyalty, boost brand visibility, and create a memorable unboxing experience. Custom packaging isn’t just about aesthetics; it’s a strategic investment that can set your business apart.
Key Considerations for Custom Packaging
If you’re ready to enhance your brand with custom packaging, here are some essential factors to keep in mind:
- Less Can Be More, But Not Too Little – Minimalist packaging can be sleek and stylish, but ensure it still protects your product and conveys your brand identity effectively.
- Match Materials and Package Type to Your Product – The right material enhances both functionality and aesthetics, whether it’s sturdy corrugated boxes for fragile items or biodegradable pouches for eco-conscious consumers.
- Colour is Key – Your colour scheme should reflect your brand identity while standing out in a crowded marketplace.
- Secure, Fitted Structural Design – Well-designed packaging keeps products safe in transit, reducing returns and enhancing the customer experience. The right sized packaging also reduces shipping costs.
- Brand Everything – From tissue paper to stickers, every detail presents an opportunity to reinforce your brand.
- Real Sustainability Matters – Consumers value authenticity, so opt for genuinely sustainable materials rather than just using eco-friendly buzzwords. Minimal waste, recyclable materials, biodegradable mailers and alternatives to plastic are all available.
Fulfilment and delivery efficiency
Efficiency is vital – ecommerce packaging will prioritise space, to maximise the number of packages per shipment and reduce shipping costs. The right sized box or padded mailer will protect the products whilst streamlining the logistics.
With retail packaging, the focus is storage, stacking and display, packages need to be shelf ready and easy to handle for store staff.
Customer expectations
Sustainable packaging options are increasingly important. Minimal waste, recyclable materials, biodegradable mailers and plastic reduction are expected. Eco-friendly solutions will drive consumer decisions.
Inefficient packaging adds unnecessary transport emissions as well as producing wasted materials.
Amazon has responded with consolidated shipping options for environmentally conscious consumers. Sending packages together for fewer deliveries. Business Prime customers can choose 2 days in a week to receive all their orders.
In retail, customers look for packaging that reflects quality and innovation. Good design enhances the perceived value of the product. Reusable and multifunctional packaging addresses environmental considerations.
Lidl and Aldi have embraced the power of good design, their own brand products were designed to either copy brand leaders or look credible in their sector.
How TPS Can Help with Custom Packaging?
At TPS, we are fully equipped to integrate custom packaging into your orders. We understand the importance of creating a cohesive brand experience and can work with you to develop packaging solutions that align with your vision. Whether you need bespoke designs, sustainable materials, or high-quality finishes, we’re here to help.
